Lead paid and organic social media strategy across 14+ restaurant and bar brands nationwide, engaging 180K+ total followers across Facebook and Instagram.
Manage an annual Meta ad budget of ~$29K, optimizing spend for engagement, reach, and reservation conversions.
Developed, launched, and reported on integrated social campaigns spanning rooftop lounges, coastal eateries, and luxury hotel venues.
Collaborate with influencers and content creators to amplify brand storytelling and distribute user-generated content.
Oversaw Gannett’s first TikTok influencer campaign for USA TODAY, achieving 1.9M+ views and national engagement.
Directed content calendars, brand tone, and community engagement for corporate social accounts (130K+ total followers).
Created and managed social media playbooks and best practices for multi-location hospitality brands and agency clients.
Conducted social listening and sentiment analysis to guide PR crisis response and inform executive communications.
Plan and produce on-brand photography and video content for digital and print use; assets featured on Marriott and Hilton websites.
Partner with graphic designers and copywriters to craft visually cohesive, high-performing social campaigns.
Analyze performance metrics using Meta Business Suite, Google Analytics, and Constant Contact to refine strategy and increase ROI.
Excel at combining creative storytelling with data-driven insights to strengthen engagement and brand loyalty across platforms.
