SOCIAL MEDIA
My Expertise
Corporate Social Media Manager Gannett, The USA TODAY Network August 2022 - January 2024
Reached 130K+ followers across LinkedIn, Instagram, Facebook and X
Strengthened brand reputation and engagement through high-impact social campaigns
Improved executive visibility through LinkedIn strategy and audience growth
Co-led USA TODAY’s first TikTok influencer campaign, resulting in 1.9M+ views
Provided real-time sentiment analysis to support national PR crisis response
Designed and published viral social posts featured across national media outlets with posts announcing major initiatives from USA TODAY and supporting the company’s 200+ brands
